our flossophy

The toothpaste that un-does the most.

We don’t think the world needs prettier, sparklier, or more ‘gram-able toothpaste.A toothpaste that restores teeth from cavities though? We’d brush to that!SmileJoy heals decay like no other (brand), while also doing the minty, polishy, eco-friendly things you love in your soon-to-be-ex-favorite toothpaste.

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Genius formula. Even smarter ingredients.

We asked researchers and toothpaste designers (yes, they exist) around the world to invent a compound that revitalizes teeth without the sketchy chemicals and dyes. And could they please make it taste magnificent, too? 

Thus, Evident™ was born! Our clincially-proven formula collects the minerals in your spit, and naturally bonds them back to your teeth. Then, it stops bacteria in, under, and around your gums to keep cavities gone for good.

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The proof is in the tooth.

Nutrigenomics is the science that studies the interaction between the nutrients we eat and our genes. Knowing more about your unique genetic makeup can help you find the optimal diet for your health, wellness, and even your fitness!

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Ingredients

Enzyme-modified Coconut oil - moisturizes your mouth 
Apple Cider Vinegar - great for gut and saliva balance 
Neem Leaf (powder) - neutralizes bacteria above your gums 
Clove Oil - goes after the bacteria below them 
Baking Soda Sodium Bicarbonate - raises muffins, polishes teeth 
Calcium Carbonate - cleanser 
Tea Tree Oil - soothes swelling
Theobromine - comes from chocolate, remineralizes teeth 
Nano-HA (CaPO4) - rebuilds enamel
Arginine - keeps enamel strong 
Grapefruit Seed Oil - fights fungi and bacteria 
Peppermint Oil - is minty 
Sativa - soothes irritated gums 
Xylitol - sweetener, but make it sugar-free
Manuka Honey - prevents plaque 
Sodium Coco Sulfate - lathers when you brush 
Aloe Vera - anti-viral and anti-inflammatory
Titanium Dioxide - brightens and shines 
Water - gluten-free 
A Whole Lot of No Fluoride

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Merciless on decay.
Easy on everybody else.

100% recycable.
100% biodegradable.
100% of the packaging.

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